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Small Steps, Big Impact; Waste Reduction Starts With Your Team

8/1/2025

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Creating a sustainable workplace is not just about reducing emissions or cutting waste. It is also about culture. Engaging employees in environmental initiatives can ignite motivation, foster a sense of ownership, and build stronger connections across your organization. When people feel they are part of something meaningful, they show up differently: more creatively, more collaboratively, and more committed to your company’s mission.

Why You Should Engage Your Employees in Sustainability

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​Employees today want more than a paycheck. They want purpose. According to Deloitte’s 2025 Gen Z and Millennial Survey, 89 percent of Gen Z and 92 percent of Millennials say that purpose is a key factor in their job satisfaction and overall well-being. These generations now make up the majority of the workforce, and they are actively seeking employers that align with their values, especially when it comes to environmental and social responsibility.

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Gallup’s 2025 “State of the Global Workplace” report found that only 21 percent of employees globally felt engaged in 2024, and that number is trending downward. However, employees who strongly agree that their organization makes a positive impact on the world are twice as likely to be engaged in their jobs. In other words, when employees are part of something bigger than themselves.

When businesses invest in sustainability and invite employees to take part, it shows leadership is thinking beyond profit. It demonstrates a commitment to doing good, and gives employees a reason to feel proud of where they work.

Sustainability engagement also builds community. Recycling drives, waste audits, or office composting challenges are natural team-building opportunities that promote creativity and connection. These activities create common ground across departments, giving people something to work toward together that is not just about the next deadline or deliverable. They create culture.
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The impact goes beyond the office. When employees learn sustainable habits at work (like how to sort waste properly or reduce single-use plastics), they often bring those habits home. They talk about them with friends, influence their families, and create a ripple effect of awareness and action.

how to get started

You do not need to launch a full-scale sustainability initiative overnight. Start small and meet your employees where they are. A few great starting points include:
  • Hosting a waste-free lunch or green potluck
  • Creating a recycling education station in the breakroom
  • Organizing a friendly competition between teams to reduce waste or energy use
  • Inviting a local expert for a sustainability lunch and learn
  • Conducting a hands-on trash sort to assess what your office is really throwing away
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The key is to make it interactive, inclusive, and tangible. Sustainability is most effective when people experience it directly. That is when it becomes real.

WasteCap in Action: How We Help Companies Bring Sustainability to Life

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At WasteCap, we help companies turn sustainability into something employees can see, touch, and be a part of. One company partnered with us for a two-day on-site recycling challenge where employees sorted materials, reviewed waste station set-ups, and got feedback on contamination and diversion. By participating in the process, they became more aware of their personal impact and walked away inspired to change habits both in and out of the office.

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In March, we brought that same energy to a local school where students joined our team to look at real trash and talk about where materials go when they leave the bin. The excitement and curiosity we saw in that classroom reminded us that sustainability education is just as important for the next generation as it is for the current one.

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Ready to empower your people?

Whether you want to kick off a new initiative or build on what you already have in place, WasteCap can help. From waste audits and recycling workshops to employee education and community partnerships, we design programs that are engaging, practical, and customized to your goals.
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​Let us help make sustainability something your employees feel connected to and proud of. When your people are part of the solution, the impact goes far beyond your walls.
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  • About
    • About Us
    • Our Team
    • Our Board
    • WasteCap History >
      • 1990- 1999
      • 2000- 2012
      • 2013- 2020
      • 2021- 2023
    • Associations
    • Our Partners
    • Testimonials
  • Waste Diversion
    • Facility Operations
    • Waste Audits
    • Construction & Demolition
    • Online Tracking Tool
  • Green Certifications
    • LEED® Certification
    • Living Building Challenge
    • STARS
    • TRUE Zero Waste
  • Programs & Resources
    • Sustaining Small Business Program
    • Wisconsin Recycling Directory
    • Milwaukee Food Waste Assessment >
      • How Much Is There?
      • What To Do With It?
      • Where Is It Coming From?
      • Where to Send It?
      • Zero Food Waste Benefits
      • Community Event
    • Past Programs
  • Get Involved
    • Donate
    • Become a Member
    • News